Dirty Water Brewing Co. was created as one in a collection of pieces exploring the future of life on an autonomous island. This project contained three arms, [BUILD // BRAND // BREW], coming together to discuss drink autonomy and how that might be inﬂuenced by the culture and history of brewing. Inputs of rye and outputs of waste were strong themes in this project. Guests were invited to discuss the ﬁxture and offered a single beer, brewed by me with regional rye and hops.
This entire project revolved around learning about brewing, and passing on that knowledge to the viewer. Fabrication skills and ‘market’ research on existing brands were also gained in this project
4.373 (Adv. Projects in Arts, Culture, and Technology) | Spring 2016
The challenge of the build arm lay in designing a ﬁ xture that could both serve as a pedagogical tool to highlight the heavy demands of microbrewing, and be aesthetically pleasing. Rye, a unique component of our beer, was grown to tie the ﬁ xture to the beer, and the industrial to the organic.
The end structure reﬂ ects the journey we took in brewing our beer. Each tier represents a step in brewing, and rye was planted for the proportional amount of time spent on each step.
An illuminated view of the structure. Enough rye was grown to brew a single bottle of beer.
The challenge of the brand arm lay in capturing the spirit of microbreweries, while also setting apart our beer as an individual, novel brand. We looked at current beer labels and their audiences, as well as popular ‘hipster’ branding. We chose to focus on our unique locality.
The label of a bottle of beer must be immediately recognizable on sight. Incorporating elements of our surroundings, a striking beer label strengthened the brand.
The finalized beer label carries the narrative for the beer. Also includes easter eggs.
Many thanks to Cambridge Brewing Company for guidance on brewing.
Please contemplate the art while enjoying an ice cold brew.